Archive for May, 2007
Moment of truth experience
Friday, May 18th, 2007On Wednesday, the day after I posted on the topic of moment of truth marketing (below), I experienced it from the customer side. And I was surprised! Because although I had written about it a day earlier, it was not on my mind and I was not expecting much from the company.
I was on the [...]
Moment of truth marketing
Tuesday, May 15th, 2007The McKinsey Quarterly has delivered a new report on emotional intelligence (among employees) and making the right decisions at the moment of truth.
The moment of truth is not only critical to keeping a customer, but a necessary step in welcoming that customer deeper into the fold. In other words, it’s like choosing the blue pill [...]
“Kids want cool phones”
Monday, May 7th, 2007FierceWireless today reports on a study showing that even little kids, ages 5 to 9, want cool cell phones. And why not? The report says these discriminating little consumers do not want phones that are “baby-ish” in design. Of course not! A five-year-old is not a baby. And any three-year-old will be happy to tell [...]
Lighten up: small is sexy
Thursday, May 3rd, 2007Seems Americans are ready to lighten up. On the technology side, that is. Which reminds me of a story I read in Metropolitan Diary years ago. Two guys were overheard talking in an elevator. They were exchanging workout stories: how many pounds they could bench-press, how much they could lift without a struggle.
Then the conversation [...]