Archive for September, 2007
Do you want an extra $1.2 billion in sales?
Thursday, September 13th, 2007A great little article over at vnunet.com (thanks to the CEA brief for bringing it to our attention) reports on a study from Saatchi & Saatchi about why women are not buying more technology. Answer: because nobody talks to them.
By talking, I also mean listening of course, as follows:
Identifying what kinds of tech products [...]
Reward early adopters
Monday, September 10th, 2007A quick follow-up to the post below, and a crazy idea:
First, here’s a link to the Times article on Apple customers’ early adopter frustration.
Second, this is something that Apple may not want me to suggest, but here goes:
I personally was not all that interested in a getting an iPhone until I saw my friends using [...]
Customer experience and the golden rule
Monday, September 10th, 2007Two quick notes on customer experience and the iPhone.
First, it seemed Apple was a bit surprised when people who bought iPhones just two months ago got upset at Apple’s $200 reduction in price. Jobs has offered $100 in rebates to each of those customers.
That story doesn’t bother me too much. Early adopters are mostly aware [...]