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making users feel smart
By susan | December 18, 2008
Quick post here, because it’s been said, and stated very well, at:
http://seekingalpha.com/article/80398-if-your-users-fail-your-website-fails
Scott Karp opens that article with this assertion:
“On the web, in the age of Google, design has no margin of error, and there are no stupid users, only inadequate designs.”
The same approach should be intrinsic to market research, and marketing for that matter.
Topics: customer experience |