consumer behavior
Simple tip for your online surveys
Friday, February 20th, 2009When you’re creating an online survey, what is the most important information you wish to receive? The profile information of your respondent, or the answers to your questions?
Profile information, which includes date of birth, sex, and income, may be useful for some purposes. It’s also most likely to be skewed or unanswered on a voluntary [...]
Tech solutions for gals
Friday, April 4th, 2008Solutions Research Group released a nice report on the group that they are calling “femma geeks” - women who use technology. The research results summary can be downloaded as a pdf from their home page here.
I was surprised to read that more women stream TV shows from network TV sites than men. Until I remembered [...]
Airline bag solutions
Saturday, March 29th, 2008The title of this post may be misleading, because I am not sure that I have one yet. A solution. Sometimes it helps to start writing and see if the answer comes. Meanwhile here is what prompted the idea:
An article at the Times, Waging the Battle of the Overhead Bin, quotes the frustrations of both [...]
Consumers and cosmic quandaries
Monday, March 12th, 2007 Neil deGrasse Tyson is an astrophysicist based at the American Museum of Natural History, and his latest book is: Death By Black Hole: And Other Cosmic Quandaries.
Last month he gave a talk there, which was televised on C-Span2 (booktv) over the weekend. Although he was discussing black holes and the mysteries of the universe, [...]
Digital memories preserved
Friday, March 9th, 2007Yesterday, David Pogue of the Times offered a review of Sony’s DVDirect VRD-MC3. He likes it. And I was reading the review, remembering that I enjoy playing with these products more than reading about them. Perhaps for the same reason that I enjoy drinking wine more than reading about how it might feel to drink [...]
Dell misses the mark on laptop sales
Friday, March 2nd, 2007According to this article, Dell’s drop in net income and revenue last quarter was a result of poor laptop sales. Here’s the problem with the story: we are not told why.
Why are Dell laptops not measuring up to the competition?
I’ve never bought one, although I’ve looked. Nothing excites me about a Dell laptop. And if [...]