consumer electronics
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Friday, April 4th, 2008Solutions Research Group released a nice report on the group that they are calling “femma geeks” - women who use technology. The research results summary can be downloaded as a pdf from their home page here.
I was surprised to read that more women stream TV shows from network TV sites than men. Until I remembered [...]
Do you want an extra $1.2 billion in sales?
Thursday, September 13th, 2007A great little article over at vnunet.com (thanks to the CEA brief for bringing it to our attention) reports on a study from Saatchi & Saatchi about why women are not buying more technology. Answer: because nobody talks to them.
By talking, I also mean listening of course, as follows:
Identifying what kinds of tech products [...]
Reward early adopters
Monday, September 10th, 2007A quick follow-up to the post below, and a crazy idea:
First, here’s a link to the Times article on Apple customers’ early adopter frustration.
Second, this is something that Apple may not want me to suggest, but here goes:
I personally was not all that interested in a getting an iPhone until I saw my friends using [...]
ipod + iphone = mission impossible
Monday, July 2nd, 2007How best to sum up products that go way beyond the competition? First, it’s not a competition. What Apple has been doing, under the direction of Steve Jobs, is to put aside the so-called competition, not worry about anyone else, and create something that simply hasn’t been done before.
Friday’s Charlie Rose show got to the [...]
What’s in a remote?
Friday, June 1st, 2007First, I am probably the last person who should be advising on customer experience issues surrounding the universal remote control. I will explain why in a minute. But I use one; which is so battered and taped (with not one, but two kinds of tape) that it has become almost an eyesore to everyone but [...]
Moment of truth experience
Friday, May 18th, 2007On Wednesday, the day after I posted on the topic of moment of truth marketing (below), I experienced it from the customer side. And I was surprised! Because although I had written about it a day earlier, it was not on my mind and I was not expecting much from the company.
I was on the [...]
Lighten up: small is sexy
Thursday, May 3rd, 2007Seems Americans are ready to lighten up. On the technology side, that is. Which reminds me of a story I read in Metropolitan Diary years ago. Two guys were overheard talking in an elevator. They were exchanging workout stories: how many pounds they could bench-press, how much they could lift without a struggle.
Then the conversation [...]
Hdtv 1080p projector for $3,000
Thursday, April 26th, 2007I meant to report on this one when I first read about it in TWICE earlier this month. But I forgot!
So thank you to The New York Times for also being late with the story and thus reminding me of same.
There’s a beauty shot in that article too, so I will leave you to the [...]
Emotional technology
Sunday, April 22nd, 2007The Blackberry is just a little thing. Or is it?
I promise not to say this too often: this article is a must-read. It’s the first time I’ve said it here in The Neon Log, and I rarely say it in person. Those words would have so little meaning if I used them too often.
You should [...]
Big catalogs for tiny gadgets
Wednesday, April 18th, 2007There’s a Best Buy Mobile store on Broadway, a little south of Zabar’s. Outside the store is a plastic container of large catalogs: a buyer’s guide to choosing one’s cell phone.I picked one up. It struck me as funny, a forty-eight page large glossy catalog for selecting tiny gadgets. In reference to yesterday’s comment (below) [...]
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