market research
Simple tip for your online surveys
Friday, February 20th, 2009When you’re creating an online survey, what is the most important information you wish to receive? The profile information of your respondent, or the answers to your questions?
Profile information, which includes date of birth, sex, and income, may be useful for some purposes. It’s also most likely to be skewed or unanswered on a voluntary [...]
Tech solutions for gals
Friday, April 4th, 2008Solutions Research Group released a nice report on the group that they are calling “femma geeks” - women who use technology. The research results summary can be downloaded as a pdf from their home page here.
I was surprised to read that more women stream TV shows from network TV sites than men. Until I remembered [...]
Best Buy gets women, in training
Friday, March 28th, 2008As I was reading this piece at the Hub Magazine (Best Buy is winning with women), I was reminded of a friend describing a trip to an electronics store a few years ago. She was looking for a new audio system, and had taken along a guy friend for company. The sales staff only spoke [...]
Market research and beverly sills
Saturday, July 7th, 2007Is your research interesting to your prospects? Or does every other question elicit a yawn? Because if it’s the latter, please don’t blame the participants for a low response rate. Or for results that lack enthusiasm.
On occasion, I try to answer a survey here and there; whether it’s a show of support or professional curiosity. [...]
Moment of truth marketing
Tuesday, May 15th, 2007The McKinsey Quarterly has delivered a new report on emotional intelligence (among employees) and making the right decisions at the moment of truth.
The moment of truth is not only critical to keeping a customer, but a necessary step in welcoming that customer deeper into the fold. In other words, it’s like choosing the blue pill [...]
Hdtv 1080p projector for $3,000
Thursday, April 26th, 2007I meant to report on this one when I first read about it in TWICE earlier this month. But I forgot!
So thank you to The New York Times for also being late with the story and thus reminding me of same.
There’s a beauty shot in that article too, so I will leave you to the [...]
Being one with your customer
Tuesday, April 24th, 2007Sometimes it’s hard to understand a customer who seems not to understand what we mean. For example, it seems so simple to deduce that a disk drive tray on a computer would be for a disk and not to hold a cup of coffee.
It’s frustrating at times, wondering how we explain a thing like that. [...]
Is it really about you? Or is it just me?
Tuesday, April 10th, 2007I am going to disagree with Christopher Hitchens, as I often do, at the same time that I am silently thanking him for raising a point, starting a good argument, or just being the agitator on a panel that needs agitating. I am grateful for the Christopher Hitchenses of the world. Of which there are [...]
Preventable errors in thinking
Tuesday, April 3rd, 2007I am not that interested in how doctors think.
But I am interested in how we all think, doctors included. So Jerome Groopman’s new book on this subject, and his article on same in the January 29 issue of The New Yorker, have both engaged my interest. Not because I want to point fingers at error-prone [...]
Consumers and cosmic quandaries
Monday, March 12th, 2007 Neil deGrasse Tyson is an astrophysicist based at the American Museum of Natural History, and his latest book is: Death By Black Hole: And Other Cosmic Quandaries.
Last month he gave a talk there, which was televised on C-Span2 (booktv) over the weekend. Although he was discussing black holes and the mysteries of the universe, [...]