marketing to kids
Spotting the story, and using it
Tuesday, July 10th, 2007The lead headline (in a FierceWireless email referring to a Washington Post story) announced: “Kids’ summer day calling increases by an hour.”
That’s the kind of “duh” headline that can give market research a questionable reputation (that, and the dinner hour phone calls, not to mention the sales-disguised-as-research common to political party mailings). The “well I [...]
“Kids want cool phones”
Monday, May 7th, 2007FierceWireless today reports on a study showing that even little kids, ages 5 to 9, want cool cell phones. And why not? The report says these discriminating little consumers do not want phones that are “baby-ish” in design. Of course not! A five-year-old is not a baby. And any three-year-old will be happy to tell [...]