marketing to women
Wowowow designs it right
Friday, April 11th, 2008The new site for women over forty, of which I am one, is one of the first I’ve seen that is designed for eyes over forty. It seems to understand its target market and give visitors an appropriate customer experience. Offering a remarkably beautiful clean design with large headlines and lots of white space, it [...]
Tech solutions for gals
Friday, April 4th, 2008Solutions Research Group released a nice report on the group that they are calling “femma geeks” - women who use technology. The research results summary can be downloaded as a pdf from their home page here.
I was surprised to read that more women stream TV shows from network TV sites than men. Until I remembered [...]
Best Buy gets women, in training
Friday, March 28th, 2008As I was reading this piece at the Hub Magazine (Best Buy is winning with women), I was reminded of a friend describing a trip to an electronics store a few years ago. She was looking for a new audio system, and had taken along a guy friend for company. The sales staff only spoke [...]
Do you want an extra $1.2 billion in sales?
Thursday, September 13th, 2007A great little article over at vnunet.com (thanks to the CEA brief for bringing it to our attention) reports on a study from Saatchi & Saatchi about why women are not buying more technology. Answer: because nobody talks to them.
By talking, I also mean listening of course, as follows:
Identifying what kinds of tech products [...]
Happier housewives
Tuesday, March 20th, 2007A quick note regarding a forum at TVPredictions.com, on why people love TiVo and hate DirecTV. In which, a delightful guy named Andy refers to the “Wife Usability Factor” (WUF) of TiVo and explains how his wife, who holds an engineering degree, had difficulty with previous set-ups that were more complex.
Brains are not the issue [...]