marketing
« Previous EntriesSimple tip for your online surveys
Friday, February 20th, 2009When you’re creating an online survey, what is the most important information you wish to receive? The profile information of your respondent, or the answers to your questions?
Profile information, which includes date of birth, sex, and income, may be useful for some purposes. It’s also most likely to be skewed or unanswered on a voluntary [...]
Tech solutions for gals
Friday, April 4th, 2008Solutions Research Group released a nice report on the group that they are calling “femma geeks” - women who use technology. The research results summary can be downloaded as a pdf from their home page here.
I was surprised to read that more women stream TV shows from network TV sites than men. Until I remembered [...]
Reward early adopters
Monday, September 10th, 2007A quick follow-up to the post below, and a crazy idea:
First, here’s a link to the Times article on Apple customers’ early adopter frustration.
Second, this is something that Apple may not want me to suggest, but here goes:
I personally was not all that interested in a getting an iPhone until I saw my friends using [...]
Let go of your unprofitable customers
Wednesday, July 25th, 2007I meant to pipe up on this story a while ago when I first read about Sprint’s decision to drop customers who called their customer service lines too much. Now I’m seeing it reported again by another source, and with greater depth and perspective. So maybe it’s time to talk about this.
I completely support Sprint’s [...]
Magic in marketing
Thursday, July 5th, 2007If The New York Times finds it newsworthy to report the tremendous buzz around a show called Pushing Daisies (coming this fall), and John From Cincinnati features some of the same magical themes, do we see a trend in progress?
I believe so, and yet I haven’t compiled all the data yet to prove it. Sometimes [...]
Yahoo smart ads: it’s about time
Tuesday, July 3rd, 2007If I get an email from LL Bean and it features jackets, and I click on that and go to their website and look at more jackets, shouldn’t they be sending me more emails about jackets? I’ve wondered about this.
But instead, every time I get an email from them, or from the Gap, or from [...]
Slipping oatmeal under the door
Friday, June 29th, 2007I had a teacher in high school who once pointed out to the class that he had a life outside the classroom. As I recall, he said something like this:
“What do you think? That I go into a closet at the end of the day and someone comes along to slip some oatmeal under the [...]
What’s in a remote?
Friday, June 1st, 2007First, I am probably the last person who should be advising on customer experience issues surrounding the universal remote control. I will explain why in a minute. But I use one; which is so battered and taped (with not one, but two kinds of tape) that it has become almost an eyesore to everyone but [...]
Moment of truth experience
Friday, May 18th, 2007On Wednesday, the day after I posted on the topic of moment of truth marketing (below), I experienced it from the customer side. And I was surprised! Because although I had written about it a day earlier, it was not on my mind and I was not expecting much from the company.
I was on the [...]
Moment of truth marketing
Tuesday, May 15th, 2007The McKinsey Quarterly has delivered a new report on emotional intelligence (among employees) and making the right decisions at the moment of truth.
The moment of truth is not only critical to keeping a customer, but a necessary step in welcoming that customer deeper into the fold. In other words, it’s like choosing the blue pill [...]