online marketing
Simple tip for your online surveys
Friday, February 20th, 2009When you’re creating an online survey, what is the most important information you wish to receive? The profile information of your respondent, or the answers to your questions?
Profile information, which includes date of birth, sex, and income, may be useful for some purposes. It’s also most likely to be skewed or unanswered on a voluntary [...]
Google’s search-within-search rocks
Thursday, March 27th, 2008First I saw this article in the Times on Monday: A New Tool From Google Alarms Sites. And I suspected that as usual, I would not find it alarming. I did not. So I was going to post something then, about how maybe competition is all around on the web anyway — so where was [...]
Meaningful banner ads
Friday, July 6th, 2007Dear Stratford Festival of Canada:
At The New York Times website, above and beside an article on Philip Johnson’s glass house, your big red ads featured prominently. I tried clicking on both. This was the first time in perhaps a year that I have actually clicked on a banner ad. (On purpose anyway, but that’s another [...]
Yahoo smart ads: it’s about time
Tuesday, July 3rd, 2007If I get an email from LL Bean and it features jackets, and I click on that and go to their website and look at more jackets, shouldn’t they be sending me more emails about jackets? I’ve wondered about this.
But instead, every time I get an email from them, or from the Gap, or from [...]
The relevance of car chases
Wednesday, March 28th, 2007Monday, I saw an interview that baffled me for the assumptions of the interviewer. I wanted to post something but I had a difficult time being nice about it. Tuesday, I found an article (from the same source!) that offered another perspective and seemed to prove my point. But I still wasn’t sure I wanted [...]
You are recommending what?
Wednesday, March 14th, 2007Netflix seems to think that because I enjoyed The Third Man and Eddie Izzard’s Dress To Kill, that I shall enjoy My Neighbor Totoro.
Eclectic tastes abound. We all have them.
But I believe that these recommendations, from the likes of Amazon, Netflix, et al, will work much better when we can explain the reasons why we [...]