customer experience
« Previous EntriesOrganizing ideas and communicating clearly
Friday, March 27th, 2009A recent survey of 120 blue-chip American companies found that a third of employees wrote poorly, a problem businesses spend more than $3 billion a year to correct.
- ad for “The Harvard Business School Guide to [...]
Shaking Up Everything, And It’s Good
Tuesday, March 3rd, 2009When all the dentists in the world recommend soft bristles for your toothbrush, why are manufacturers still making medium and hard bristles? This doesn’t affect me that much directly, except when I go to buy a toothbrush and the soft bristles are sold out - in the color that I want. (That’s a separate issue; I [...]
making users feel smart
Thursday, December 18th, 2008Quick post here, because it’s been said, and stated very well, at:
http://seekingalpha.com/article/80398-if-your-users-fail-your-website-fails
Scott Karp opens that article with this assertion:
“On the web, in the age of Google, design has no margin of error, and there are no stupid users, only inadequate designs.”
The same approach should be intrinsic to market research, and marketing for that matter.
Contracts that you might want to read.
Monday, September 1st, 2008A while ago I was considering the volume of contracts we encounter with every piece of software or new web download, but I came up with zero solutions.
In the alternative, I did jot down a few notes for contracts that I might enjoy reading. As follows.
Contracts That People Would Read:
- Web/software agreement by Dan Brown
- [...]
Cellular dreams and wireless parking.
Monday, September 1st, 2008In the long time since I last posted, I had started a couple of drafts with the following titles:
1. I have a (cellular) dream.
2. Wireless parking on the streets of San Francisco.
It seems I was excited by both at the time, but I forgot what I wanted to say. The first was intended to include [...]
Email answering service
Sunday, April 20th, 2008All it takes to see a new business opportunity is to spot a problem.
Another one arrived today courtesy of Randall Cross’s piece in the Times, Struggling to Evade the E-mail Tsunami. Before I explain, I’d like to pause for a second to respond to that title. Let’s put aside the issue of using the word [...]
Simplicity, simplicity, simplicity
Tuesday, April 15th, 2008Several years ago I had a boss who brought in a large wooden plaque and hung it on the wall of the office for all to see. The sign read: “simplify, simplify, simplify.”
One of my co-workers looked up at the sign, bemused, and asked, “shouldn’t it just say ’simplify’?”
The problem with simplicity is that our [...]
Wowowow designs it right
Friday, April 11th, 2008The new site for women over forty, of which I am one, is one of the first I’ve seen that is designed for eyes over forty. It seems to understand its target market and give visitors an appropriate customer experience. Offering a remarkably beautiful clean design with large headlines and lots of white space, it [...]
I’m feeling lucky and your appendix works
Tuesday, April 8th, 2008Does anyone still use the I’m Feeling Lucky button on Google? I remember trying that a couple of times in the dark ages of the Internet. When internet still began with a capital I. The first time I ever saw Google. I suppose it must have been 1998.
The results of clicking on I’m Feeling Lucky [...]
Left brain problems, right brain solutions
Monday, April 7th, 2008Here’s the most fascinating quote of the day:
“Team members realized from drawing that they had been enjoying their special status as a task force and had become so fascinated with the problem before them that they were in no hurry to solve it. This was resolved after management set a strict deadline and promised the [...]